Transform Your Consumer Brand with Expert Brand Identity & Packaging Design
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All Designs, Big and Small
Businesses that are serious about branding products will need to invest in graphic design that helps set their products apart. Kanary partners with businesses to leverage graphic design to draw the kind of attention you want to your brand.
Artwork & Packaging
We manage the creation of packaging artwork and labeling in compliance with manufacturer requirements and retail regulations. Our creative partners ensure your products look polished and market-ready.
Style Guide Creation
We help develop or refine your brand’s visual identity through comprehensive style guides that cover packaging, typography, color schemes, and more. This ensures consistency across product lines and marketing channels.
Kanary's Brand Identity Design Process
Kanary’s graphic design experts help determine the scope of service you need. Examples of project scope include:
- Basic graphic design for brand launch
- Refresh or refinement of existing designs
- Consultation on establishing the look, feel, and voice of your brand through proprietary design
Market Research
After our team determines the scope of your needs, they get to work on market research. This helps to determine specific style cues that might appeal to your target demographic, or a trend in design that helps brands appear professional, high-quality, and trustworthy.
What this looks like varies from industry to industry, but our graphic design experts are comfortable researching any specific product niche.
Initial Design Exploration
Next, our graphic designers take the first step in creating your graphic. Our team provides a number of thumbnail sketches or other quick digital works to start, giving you the opportunity to give input into styles that are appealing and can inform future iterations of appealing graphics.
Review and Refinement
Our graphic design teams value feedback. As they create and refine designs, our designers continue to show you progress and incorporate your feedback. This cycle continues until we determine the final design that will be implemented into your brand.
Final Iteration
A final iteration is submitted for collaborative critique by both you and our team. Any final adjustments will be made at this time.
Real-World Application
By the fifth step, Kanary will have a clear understanding of the potential market reach for your product. This insight will guide us in the print estimation phase, where we'll determine quantity ranges for packaging and select facilities for order fulfillment and distribution.
To achieve the best cost-to-value ratio, Kanary will consider quantities and vendor locations as key factors. We will contact multiple vendors in each service sector, gather estimates, and carefully review them to ensure they align perfectly with your budget and brand requirements.
Vendor Supervision
Kanary handles sending final designs to print vendors, web developers, and any other design-related vendors on your behalf. Our team works with vendors to adjust graphics for appropriate display without dramatically altering design. Kanary holds vendors accountable to quality control standards for implementing graphics across a broad spectrum of media, reviewing proofs and works-in-progress to ensure final products are accurately produced.
Brand Identity Design by the Numbers
Launch With Professionally Designed Packaging
Other Services
Get Connected
As a loose guide, the typical “sweet spot” Kanary client who will benefit the most from our process and scaleable expertise will have annual gross revenue starting at approximately 5 million USD. If your business meets—or is approaching—this threshold, we can help you!
FAQ
Is brand identity design important for ecommerce businesses?
Yes. If your product doesn't exist in retail stores, then your brand and related graphics will serve as the first impression for your brand. Professional, sleek design can help give the impression that your business is serious about the product they sell, which can help drive conversions.
While you shouldn't over-invest in brand identity design for an unproven product, keeping the customer experience in mind will be crucial as you develop your brand.
When should I invest in brand identity design for a product from China?
If you're serious about branding, you should be prepared to invest something in brand identity design, though you don't necessarily need to create a full-fledged branding strategy for a new product or a new brand.
Typically, businesses will want to get serious about incorporating a product into an existing brand (or begin to establish a new brand) when a product has proven itself to be successful. This generally means:
- There is demand for the product
- The product is profitable
- Your business is in a position to begin scaling with a particular product
Can Kanary offer brand identity design services as a standalone offering?
Yes! You don't have to use Kanary as a sourcing specialist to take advantage of our brand identity design services. Our experts can still help you develop appealing brand visuals and packaging, and we can still manage vendors on your behalf as designs are implemented.
I already have brand designs and graphics for my business, but I need help sourcing products. Can Kanary help?
Yes! Our brand identity design services are optional, so customers that partner with Kanary as a sourcing specialist are not required to take advantage of the design services we offer.
I've already streamlined my product sourcing, but my branding isn't there yet. Can I come to Kanary solely for design services?
Yes! Our brand identity design services are available as a stand-alone option, so we welcome businesses to approach with branding and design needs. Also, if you're an existing client, you have the option to reduce other services and continue coming to Kanary for brand identity design services, as needed.
Does Kanary have other offerings aside from design projects related to print products and packaged goods?
Absolutely! Kanary's designers have decades of real-world experience in a broad range of design specialties. These include:
- Building websites
- eBasts
- Designing mobile apps
- Other services focused on cloud- and design-based assets
Kanary can offer these services as standalone offerings or as tie-ins to physical products you are sourcing (with or without Kanary).
Do I need a name for my product, brand or business before I come to you? How much conceptual work do I need to do in advance?
You do not! The experts at Kanary are happy to partner with you through the entire creative process for your product, including creating a product name or brand foundation. In fact, we have found that many businesses that partner with us from the infancy of their business have an easier time establishing on-target marketing strategies as their product is designed and manufactured.
Do I have to source my own vendors to handle the print, labeling and marketing material needs for my project?
You do not! Kanary has an enormous list of pre-vetted print professionals, and we make sure that your project ends up in the hands of the vendor best-suited to produce an incredible product at the best price-to-value ratio.