Businesses that are serious about branding products will need to invest in graphic design that helps set their products apart. Kanary partners with businesses to leverage graphic design to draw the kind of attention you want to your brand.
Whether you need a simple design to get a product launched, alteration to an existing design to increase appeal, or a full-on branding exploration to establish corporate identity, Kanary can guide the graphic design process from start to finish.
Kanary's graphic design experts help determine the scope of service you need. Examples of project scope include:
After our team determines the scope of your needs, they get to work on market research. This helps to determine specific style cues that might appeal to your target demographic, or a trend in design that helps brands appear professional, high-quality, and trustworthy.
What this looks like varies from industry to industry, but our graphic design experts are comfortable researching any specific product niche.
Next, our graphic designers take the first step in creating your graphic. Our team provides a number of thumbnail sketches or other quick digital works to start, giving you the opportunity to give input into styles that are appealing and can inform future iterations of appealing graphics.
Our graphic design teams value feedback. As they create and refine designs, our designers continue to show you progress and incorporate your feedback. This cycle continues until we determine the final design that will be implemented into your brand.
A final iteration is submitted for collaborative critique by both you and our team. Any final adjustments will be made at this time.
Throughout the first five steps of this process, Kanary will have already no doubt gleaned insight into the size of the unfulfilled market your product could reach, and thus we'll be entering the print estimation phase with a quantity range in mind when gathering estimates for producing your product's packaging, plus choosing facilities for order fulfillment and distribution. With quantities and vendor location being the key factors towards achieving an optimal cost-to-value ratio, Kanary will contact several vendors in each needed service sector to gather estimates and review them to find the perfect fit for your budget and brand requirements.
Kanary handles sending final designs to print vendors, web developers, and any other design-related vendors on your behalf. Our team works with vendors to adjust graphics for appropriate display without dramatically altering design. Kanary holds vendors accountable to quality control standards for implementing graphics across a broad spectrum of media, reviewing proofs and works-in-progress to ensure final products are accurately produced.
Kanary's graphic design fees are based on an hourly rate, which means you only pay for the services you need. Kanary is happy to take on the specific services you require, whether it's for a quick-and-easy design project, or a full-fledged exploration into brand development.
