Products Sourced
Product Categories
Outdoors and Tactical
Kanary's Product Creation Process
Below you can see a step by step guide of how to create a new product the Kanary way.
Product Intake & Discovery When Kanary begins working with a brand owner, we have them fill out a Product Intake Form. We then set up an introductory call to get to know the company and the product. Our experienced sourcing team gathers detailed specifications, quality requirements, target pricing, and volume projections.
- Detailed product specifications and must-have features documented
- Target pricing, MOQ requirements, and timeline expectations established
- Quality standards, certifications, and compliance requirements identified
Supplier Assessment & Vetting Our sourcing team assesses 30-50 suppliers and selects the Top 3 most suitable for the program. We don't just search online directories—we leverage our established network in Shenzhen and conduct rigorous vetting of manufacturing capabilities, certifications, and production capacity.
- 30-50 potential suppliers initially assessed across our network
- Top 3 suppliers selected based on capabilities, certifications, and fit
- Factory visits conducted to verify production processes and quality systems
Sampling & Validation Once there is consensus regarding the prospective manufacturer, Kanary kicks off the sampling process. We coordinate sample production, bundle shipments from our China office, and facilitate your evaluation to ensure the factory can actually deliver what they promised before committing to production.
- Samples ordered from top factory candidates and shipped to our Shenzhen office
- All samples consolidated and sent as single shipment to reduce costs
- Quality validation conducted to verify specifications match expectations
Production Management & Quality Control Kanary maintains an on-site presence at the factory during manufacturing. Our Shenzhen-based team implements and supervises quality control processes (QCP), examining products and responding quickly to resolve issues without cutting corners or impacting timelines.
- On-site quality inspections at critical production stages (initial, mid, pre-shipment)
- Real-time issue resolution with factory to maintain quality and timeline
- Photo documentation and reports provided throughout manufacturing
Logistics & Delivery Coordination Kanary schedules and monitors sea freight or air shipping for your order. We handle container booking, prepare customs documentation, provide short-term storage if needed, and coordinate final delivery to your warehouse or 3PL—keeping you informed throughout the process.
- Freight booking and shipping consolidation arranged at best rates
- Complete customs documentation prepared (commercial invoice, packing lists, compliance certs)
- Delivery coordinated to final destination with tracking and timeline updates
Proof Band
45%
Manufacturing cost reduction achieved for cosmetics brand by eliminating middleman markups and negotiating direct with factory
28%
Landed cost improvement through strategic component purchasing, freight consolidation, and better payment terms (30/70 instead of 100% upfront)
<2%
Defect rate maintained through on-site quality control and inline inspections during production—industry average is 5-8%
Who We’re Best For
Established Consumer Brands ($5M–$100M+)
Scale efficiently with trusted factories and quality control baked in.
Private Label Retailers
Secure reliable production for fast-moving SKUs and better margins.
VC-Backed Growth Brands
Move from pilot runs to consistent high-volume manufacturing.
Distributors & Importer
Diversify your supply base and reduce dependency on single vendors.
Procurement Teams at SMEs
Gain structured sourcing, compliance, and supplier performance tracking.
Emerging D2C Startups
Launch faster with flexible, small-batch manufacturing and scalable supplier partnerships.
Resources
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As a loose guide, the typical “sweet spot” Kanary client who will benefit the most from our process and scaleable expertise will have annual gross revenue starting at approximately 5 million USD. If your business meets—or is approaching—this threshold, we can help you!